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The Human Behind the Boxes
Cole Mason films honest unboxings from a sunlit Los Angeles studio — every seal broken on camera since 2019.
Unbox Vlogs
Hi, I’m Cole.
I started filming box openings on a borrowed phone because I kept getting burned by glossy product photos. Seven years later the rule hasn’t changed: if the seal isn’t broken on camera, it didn’t happen.
Today Unbxd Vlogs drops a new unboxing every Friday at 9PM — consoles, figures, outdoor kits, desk gear — each graded on packaging, extras, and shelf presence so you can buy with confidence.
- 2.4M subscribers and 480+ videos unboxed
- Zero sponsored grades — partners never see scores early
- Community shelf-showcase every season finale
2.4M
Subscribers
480+
Videos unboxed
312
Friday premieres
96M
Total views
The studio
Where the magic gets mailed
Our Arts District studio runs three desks: intake, where every viewer-sent box is logged and shelved; the light wall, where premieres are filmed; and the edit bay, where Friday cuts come together.
Intake
Every box is catalogued, weighed, and shelved before filming day.
Light wall
Daylight, tungsten, and RGB passes so finishes show true.
The crew
Three people, one bell
Maya Chen
Producer · runs intake, schedules premieres, guards the vault.
Devon Park
Editor · cuts every Friday premiere and the monthly community vlog.
Marcus Webb
Partnerships · talks to brands so the grades stay independent.
“Buy the box for what’s inside, not what the render promised. We’ll show you the difference every single Friday.”
— Cole Mason, hostGot a box we should open?
Viewer mail gets opened on camera. Send yours to the studio.